Interactive Campaigns...

I like the idea of an advertisement provoking the public to interact and get involved. This advert below is a very smart idea, the by-passer donates money into the coin-shell. The invitation is; 'One small coin, can make a big difference'. The coins then help to make up a shape, the shapes shown symbolise how the money would be spent; ...roof over their heads...and a bed to sleep in...

Cool Billboards

Interactive Communication

I have found some really interesting advertisements online. Grabbing the publics attention is the main objective of these commercials. At the moment I am unsure in which direction I am going with this project. I am going to continue my research and establish an idea of my own.

BRIEF- Create Streetscape

As a result of the recession a large number of commercial spaces have become vacant. They offer large glass frontage at street level. The locations vary from prime retail to local shops/buildings in residential areas.This presents an opportunity for interacting with a high volume of street pedestrian traffic and/or local residents. Your challenge is to offer innovative design concepts and possible solutions that reinvigorate vacant property units and enhance the publics experience. Concepts should aim to capitalise on the commercial and /or socially beneficial opportunities these vacant units present for interacting with the public.