Tuesday, 29 November 2011

Interactive Campaigns...






I like the idea of an advertisement provoking the public to interact and get involved. This advert below is a very smart idea, the by-passer donates money into the coin-shell. The invitation is; 'One small coin, can make a big difference'. The coins then help to make up a shape, the shapes shown symbolise how the money would be spent; ...roof over their heads...and a bed to sleep in...


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